Sales & Business Development Academy

Become certified sales professional

Master Digital and AI tools

Learn from leading sales expert through real-life scenarios

Direct employment opportunity
for the best

Start

September 2025

Format:

On-site format

Duration:

5 months

Schedule:

2/3 times per week

Time:

18:00 – 20:45 ч

Regular price:

~~1.950 €~~

Early Bird: 1.500 €
valid to 30.04.2025

Welcome to the Sales & Business Development Academy, where we transform potential into performance and sales professionals into leaders!
We believe that sales is much more than a simple transaction – it’s about building lasting relationships, understanding customer needs, and delivering real value.

Our academy offers comprehensive and practical learning by combining traditional sales techniques with innovative digital tools and strategies.
You’ll have the opportunity to learn how artificial intelligence can enhance your sales process, simplify interactions, and improve decision-making steps.
Also, through automation tools you will discover how to leverage data and optimize every stage of the sales process using digital platforms.

Our instructors, with years of experience in sales, will guide you through every phase – from prospecting and negotiations to closing deals and building loyalty – ensuring you stay ahead of the latest trends.

Join our Academy and unlock your full potential!

of the completed sales depend on understanding the market needs.

95 %

of the buyers are more likely to repurchase from brands with excellent post-sales services.

82 %

of the clients prefer to buy from businesses that utilize multi-functional sales channels.

90 %

of the companies that leverage digitalization and AI experience have higher profit growth compared to others.

77 %

Program

1. Introduction to Sales

Sales 101 – what is sales and where it fits in business
Understanding the sales process
A day in a sales executive life
Introduction to sales language (terms & jargons)

2. Sales Psychology

Sales and winner mindset
Psychological and motivational aspects of sales
Psychology of the customer/client

3. Research & Lead Generation

Importance of thorough preparation
Industry & market research
Product knowledge
Lead generation techniques and tools
LinkedIn Sales Navigator, Microsoft Office, Google Chrome CRM-like extensions
Automation & Digitalization

4. Sales Technique & Methodology

Introduction to innovative and well-established sales techniques
Exploring sales methodologies such as: SPIN Selling, N.E.A.T. Selling, SNAP Selling etc.
How to improve efficiency and productivity with this approach
Real-case examples and case-studies

5. Sales Tools and Technologies

Exploring and working on different sales tools and technologies
CRMs and lead maintenance tools
Digital transformation and revolution in sales
AI Masterclass – Hardcore sales in the era of AI

6. Development of Sales Skills and Strategies

Discussing the most efficient ways of sales skills development
Fearless and dominant approach
Body-language, mirroring technique and writing skills
Business English class
Gaining the customers/client’s trust
Sales strategies excellence

7. Objection, Stress and Conflict Handling

Identifying and pursuing objections
Objection handling techniques
Stress is your enemy – how to get around and over
Conflict situations resolutions – the customer/client is always right until it isn’t
Psychology Masterclass – taboo or useful habit

8. Closing business

Presentation skills
Closing techniques
What after a sale is closed?
Managing the results
Analytics and performance measurement
Tools and digitalization for maximizing performance

9. Customer Relationship Management – Beyond Selling

How to keep talking to clients after sales is finished?
Up-selling and cross-selling
Long lasting client relationship – pros and cons
Time management skills – where is the balance between new and existing business

10. Continuous Improvement

How to keep on working on constant improvement
Keeping up with the trends

Bonus Masterclasses

HR masterclass

Turn this certified sales academy into your future employment

Sales masterclass

Learn from the best: Sales Leader sharing beyond knowledge

Partner Companies

Mentors

Benefits

CPD Accredited Academy
Learning materials approved by renewed sales leaders
Leading international and domestic proven sales trainers
Exclusive first-hand access to digitalization and AI tools and practices
Real-life case studies and scenarios
Paid practical work while studying at the academy
Opportunity for employment immediately after finishing the academy

CPD Accreditation

Академијата за Agile Product Development е акредитирана од CPD, што значи дека ги задоволува највисоките стандарди за професионален развој. CPD акредитацијата поставува интернационални стандарди во образованието, работејќи со институции како Универзитетот во Оксфорд, King’s College во Лондон и Универзитетот во Кембриџ.

FAQ

Who is this academy for?

It is intended for all sales professionals and enthusiasts who want to enter the field or deepen their knowledge through new perspectives and techniques.

Is prior knowledge required?

Regardless of the candidate’s level of knowledge, this academy has the right trainers, program, and tools to prepare you for success in the industry and enhance your knowledge and skills.

Will I gain practical experience during the academy?

The academy includes real projects as well as case studies from leading companies in the country and the region. Throughout this academy, you will gain real experience through workshops where challenges related to current and everyday work are addressed.

Will I receive a certificate?

This academy is CPD accredited. It is designed according to the highest standards and criteria for professional development. The accreditation contributes to better future career opportunities, while at the same time ensuring that your education is of the highest level.

Can I get a job after the academy?

This academy prepares you for direct involvement in Sales or Business Development positions upon completion.
Additionally, our partners and collaborators offer opportunities for direct employment, practical work, or job recommendations for our students during the academy or immediately after its completion.

Apply today and become certified sales proffesional.

Do you have additional questions?

Slavica Miloshevikj

+389 75 334 547

slavica.miloshevikj@qinshift.com