Sales & Business Development Academy
Become certified sales professional
Master Digital and AI tools
Learn from leading sales expert through real-life scenarios
Direct employment opportunity
for the best
Start
February 2025
Duration:
5 months
Schedule:
2/3 times per week
Time:
18:00 – 20:45 ч
Regular price:
1.950 €
Current price: 1.560 €
valid to 01.02.2025
Welcome to the Sales & Business Development Academy, where we transform potential into performance and sales professionals into leaders!
We believe that sales is much more than a simple transaction – it’s about building lasting relationships, understanding customer needs, and delivering real value.
Our academy offers comprehensive and practical learning by combining traditional sales techniques with innovative digital tools and strategies.
You’ll have the opportunity to learn how artificial intelligence can enhance your sales process, simplify interactions, and improve decision-making steps.
Also, through automation tools you will discover how to leverage data and optimize every stage of the sales process using digital platforms.
Our instructors, with years of experience in sales, will guide you through every phase – from prospecting and negotiations to closing deals and building loyalty – ensuring you stay ahead of the latest trends.
Join our Academy and unlock your full potential!
Program
1. Introduction to Sales
- Sales 101 – what is sales and where it fits in business
- Understanding the sales process
- A day in a sales executive life
- Introduction to sales language (terms & jargons)
2. Sales Psychology
- Sales and winner mindset
- Psychological and motivational aspects of sales
- Psychology of the customer/client
3. Research & Lead Generation
- Importance of thorough preparation
- Industry & market research
- Product knowledge
- Lead generation techniques and tools
- LinkedIn Sales Navigator, Microsoft Office, Google Chrome CRM-like extensions
- Automation & Digitalization
4. Sales Technique & Methodology
- Introduction to innovative and well-established sales techniques
- Exploring sales methodologies such as: SPIN Selling, N.E.A.T. Selling, SNAP Selling etc.
- How to improve efficiency and productivity with this approach
- Real-case examples and case-studies
5. Sales Tools and Technologies
- Exploring and working on different sales tools and technologies
- CRMs and lead maintenance tools
- Digital transformation and revolution in sales
- AI Masterclass – Hardcore sales in the era of AI
6. Development of Sales Skills and Strategies
- Discussing the most efficient ways of sales skills development
- Fearless and dominant approach
- Body-language, mirroring technique and writing skills
- Business English class
- Gaining the customers/client’s trust
- Sales strategies excellence
7. Objection, Stress and Conflict Handling
- Identifying and pursuing objections
- Objection handling techniques
- Stress is your enemy – how to get around and over
- Conflict situations resolutions – the customer/client is always right until it isn’t
- Psychology Masterclass – taboo or useful habit
8. Closing business
- Presentation skills
- Closing techniques
- What after a sale is closed?
- Managing the results
- Analytics and performance measurement
- Tools and digitalization for maximizing performance
9. Customer Relationship Management – Beyond Selling
- How to keep talking to clients after sales is finished?
- Up-selling and cross-selling
- Long lasting client relationship – pros and cons
- Time management skills – where is the balance between new and existing business
10. Continuous Improvement
- How to keep on working on constant improvement
- Keeping up with the trends
Bonus Masterclasses
HR masterclass
Turn this certified sales academy into your future employment
Sales masterclass
Learn from the best: Sales Leader sharing beyond knowledge
Mentors
Samoel Horvat
Product Manager
Aleksandar Micevski-Buga
Agile Coach
Filip Bundovski
Product Owner
Benefits
- CPD Accredited Academy
- Learning materials approved by renewed sales leaders
- Leading international and domestic proven sales trainers
- Exclusive first-hand access to digitalization and AI tools and practices
- Real-life case studies and scenarios
- Paid practical work while studying at the academy
- Opportunity for employment immediately after finishing the academy
CPD Accreditation
This academy is CPD accredited. It is designed according to the highest standards and criteria for professional development. The accreditation contributes to better future career opportunities, while at the same time ensuring that your education is of the highest level.
Learning materials
You will practice and apply management techniques to realistic scenarios that you will face as a Product professional. The syllabus at the Agile Product Development Academy is reviewed and approved by product professionals working in Amazon, Microsoft, and Honeywell.
Career paths
After successful completion of the Academy you will have the expertise to work as a Product Manager, Product Owner, Scrum Master, or Agile Professional. You will also gain Entrepreneurial knowledge and will be able to start your own project.
FAQ
Who is this academy for?
It is intended for all sales professionals and enthusiasts who want to enter the field or deepen their knowledge through new perspectives and techniques.
Is prior knowledge required?
Regardless of the candidate’s level of knowledge, this academy has the right trainers, program, and tools to prepare you for success in the industry and enhance your knowledge and skills.
Will I gain practical experience during the academy?
The academy includes real projects as well as case studies from leading companies in the country and the region. Throughout this academy, you will gain real experience through workshops where challenges related to current and everyday work are addressed.
Will I receive a certificate?
This academy is CPD accredited. It is designed according to the highest standards and criteria for professional development. The accreditation contributes to better future career opportunities, while at the same time ensuring that your education is of the highest level.
Can I get a job after the academy?
This academy prepares you for direct involvement in Sales or Business Development positions upon completion.
Additionally, our partners and collaborators offer opportunities for direct employment, practical work, or job recommendations for our students during the academy or immediately after its completion.